Michael Smale is the principal of an international consultancy with operations in North America, Australasia, the UK and Ireland. Individuals and small business owners utilize Michael's expertise to re-engineer, optimize, integrate & future-proof their existing systems; and take advantage of the opportunities the Internet provides to grow their businesses, increase sales, lower costs, & achieve greater net profits.

Michael has experienced working for some of the world's largest IT corporates including Fujistu & Cap Gemini. In 2007 he was responsible for coding enhanced functionality to an e-commerce website generating revenue of up to $2.5m per month & with over 20,000 unique visitors weekly. Michael has also enjoyed consulting for non-profit organizations & considers the contributions made to communities and society by non-profits to be invaluable.

Michael Smale is a graduate of Massey University's Information Systems & Business schools & is committed to continuous professional development. He is an associate member of the New Zealand Computer Society & attends industry-relevant events regularly. Michael is currently studying toward an accreditation in online marketing with the Online Marketing Institute in conjunction with Wharton Business School's Interactive Media Initiative. In February 2010 Michael attended the Online Marketing Summit in San Diego.